وظيفة: Social Media & Marketing Consultant – مستشار التسويق والتواصل الاجتماعي للعمل مع MARCH Lebanon

The social media and marketing Consultant is responsible for planning, implementing, and monitoring MARCH’s offline and online media strategy in order to increase awareness and visibility. The social media and marketing Consultant is responsible for creating social media online and offline campaigns and the day-to-day management of the Foundation’s outreach platforms. He/she will be an active participant in data collection and analyses in order to consistently improve MARCH social media practices over time. He will be responsible for building and maintaining a positive image for MARCH. He will be in charge of establishing and maintaining relationships with Stakeholders, community, and public interest groups by writing press releases and other media communications, responding to requests for information, and press conferences.

KEY ACCOUNTABILITIES AND TASKS:

Social Media:

• Develop and implement a social media strategy, consistent with the Foundation’s identity.
• Create meaningful content on all social media platforms, including writing and editing social media posts, improving stakeholder engagement, and promoting social media campaigns.
• Establish our online presence, create awareness and encourage greater social media participation
• Communicate with social media followers, including responding to queries in a timely manner.
• Develop and manage social influencer programs.
• Use analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the Foundation’s social media presence and performance.
• Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs
• Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns.

Content creation:

• Create digital content including newsletters, websites, blogs, articles, pictures, animated explainer videos, etc.
• Plan, create, publish and share new content (including original text, images, video, and code) on a daily basis that builds meaningful stakeholder connections, increases NGO’s awareness, and encourages community members to engage with the Foundation.
• Monitor SEO and Stakeholder engagement and suggest content optimization.
• Update and maintain Web content.
• Manage, design, and write email media marketing campaigns.

Communication:

• Study the Foundation’s objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote ideas and services.
• Writing and producing presentations, news reports, articles, press releases, and other media communications to promote the Foundation on online and offline platforms.
• Prepare and edit organizational publications, including newsletters or stockholders' reports, for internal and external audiences (Radios, TVs, Newspapers, etc.)
• Perform other duties when needed.

knowledge & Skills:

• Experience as a social media specialist or similar position
• Excellent critical thinking, interpersonal, communication, time-management, and problem-solving skills
• Excellent knowledge of social media platforms including GMB, Instagram, TikTok, LinkedIn, Twitter, and Facebook
• Understanding of social media KPIs, web traffic metrics, and SEO
• Experience doing audience research
• Familiarity with publishing and web design
• Excellent copywriting and storytelling skills
• Ability to create convincing and engaging content
• Flexible and engaging writing style
• Ability to pitch to media.
• Experience using various analytics software.

  للتقديم الى الوظيفة إضغط هنا